Not sure how to go about making your survey mobile compatible? Check out our support page on Mobile Survey Optimization. Making sure your survey is “mobile-friendly” can help increase both completion rates and the representativeness of your data. Unfortunately, many of these mobile respondents end up leaving before they finish the survey. Up to 53% of surveys started on Qualtrics happen on mobile devices. Not sure how to go about shortening your survey? Check out our support page on Deleting Questions. Instead, it’s better to use textual cues (i.e., “We have just a few questions left!”).Using a progress bar can actually decrease completion rates.
Let respondents know up front how long to expect it will take them to complete the survey.In addition to shortening your survey’s length, we recommend keeping the following in mind when trying to increase your response rate: However if your survey sends them page after page of questions, your response rate will drop off dramatically. Internet surveys have some advantage because the respondent will often not see all of the survey at once. Qtip: For the MaxDiff and Conjoint questions used in ProductXM, the predicted duration may vary further due to the way these questions are typically answered by respondents.Ī quick look at a survey containing page after page of boring questions produces a response of “there is no way I’m going to complete this thing.” If a questionnaire is long, the person must either be very interested in the topic, a true bleeding heart, an employee, or paid for their time.
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